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Case Studies2018-12-19T10:15:35+00:00

Client: Drinks company with a large field sales team

Service: Business Intelligence Reporting System

Brief

  • Create a reporting solution that will record the activities of the field sales team supporting activity and management functions.

  • A suite of interactive reports was developed offering the management team all of the information needed to manage the function efficiently.

  • These reports included the capability of delivering store level reports to the Rep while in the field.

  • Reports are refreshed every 15 minutes, ensuring that when up-to-date information is crucial, it is in the hands of those who need it.

Equipment: Hand-held technology used for recording store information and taking photographs. Business Intelligence and Database Administration office solutions.

Results: An interactive Business Intelligence system delivering insight performance versus targets from a business unit down to product, store and Rep.

Client: A global food & drinks company

Service: Space Compliance Audit

Brief

  • 467 stores nationwide, over a 3-week period.

  • Audit actual space breakdown in impulse chillers.

  • Record number of facings.

  • Photograph every chiller within each store.

  • Report Space per Sector, Space by Manufacturer, Photos by Store, Calls Completed, Calls not Completed and why, Time per Call, POS Places, Comment report for deviations from brief.

Equipment: Hand-help technology used for recording store information and taking photographs.

Results: 100% store coverage in 3 weeks, and all report deadlines met.

Client: A major dairy company
Service: Product & Feature Audit

Brief

  • 100 SuperValu stores nationwide, twice over a 2 month period.

  • Audit actual space given in each store.

  • Record the bay size per store, and number of products on display.

  • Photograph product space and feature displays.

  • Compile a report for each visit.

Equipment: Hand-held technology used for recording store information and taking photographs.

Results: 100% store coverage daily, weekly and monthly report deadlines met.

Client: Leading High Street Financial Institution
Service: Mystery Shopping – 100% Covert

Brief

  • Fully manage an ongoing Mystery Shopping campaign in both own and competitor branches.

  • Approximately 200 stores covered per quarter.

  • Recruit Staff to specific demographic requirements.

  • Report back on all aspects of customer experience.

  • Service and selling processes.

Equipment: Online reporting.

Results: 100% completion rate at all times with in depth feedback returned to client to aid with training and development of staff and product offerings.

Client: Entertainment Provider
Service: Mystery Shopping, Covert and Reveal

Brief

  • Fully manage a Mystery Shopping campaign in conjunction with Client and selected convenience stores.

  • 100 stores covered over 4 consecutive weeks.

  • Measure promotional compliance.

  • If promotion compliant, store assistant awarded prize and photograph taken.

  • Real-time feedback of calls completed or difficulties encountered and photographs.

Equipment: Hand-held technology used for recording store information and taking photographs.

Results: 100% completion rate, and weekly reports produced and sent by Tuesday lunch time following each Monday’s activity.