Women Shoppers Are Impulsive While Men Snap Up Bargains

According to the new survey, women are more likely to make impulsive purchasing decisions. However, male shoppers tend to snap up special offers, with a high chance of switching brands. Gender behaviour behind the supermarket trolley is the core focus of the new research released by Checkout Magazine, conducted by Empathy Research. The research found [...]

2016-05-27T13:56:41+00:00May 27th, 2016|News, Retails|